Our Work

Facebook Apps

philosophy gives love

WSITS developed a microsite and Facebook mini-application around the concept of giving love. Using the inspirational qualities of the parent brand, we approached the target audience emotionally and implemented technology solutions for users to make heartfelt connections with each other, including a blog, an Imeem music player and bazaarvoice “stories.” In addition, we created a series of designer love letters intended to update the aesthetics of old world letter-writing with a technological twist. Read More

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philosophy Sampling Apps

philosophy promoted miracle worker, a skincare cream, and its 2009 holiday collection through Facebook sampling applications. Read More

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Project Miracle/Art of Grace

Project Miracle is a social entrepreneurial business model designed to produce marketing platforms and goods for consumer brands that donate 100 percent of their net proceeds to the non-profits they serve. WSITS provides the technical expertise and consulting on all web work related to Project Miracle (projectmiracle.com) and its precursor, Art of Grace (artofgrace.com), including the development of Facebook applications and custom Facebook profile pages. To date, two “Project Miracles” have been launched from the platform: the “changing room” book and iPad application (net profits go to the Joyful Heart Foundation); and She Colors My Day (net proceeds go to Susan G. Komen for the Cure and Entertainment Industry Foundation Womens’ Cancer Research Fund). For She Colors My Day, WSITS launched a Facebook application that urged users to share a pink crayon, which brings messages about Women’s cancer to the masses. In the first five months, nearly 120,000 pink crayons were shared between Facebook friends. Read More

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She Colors My Day Facebook App

Facebook users were urged to share the “pink crayon,” which signifies the She Colors My Day campaign and its effort to find a biomarker that would reveal early detection for breast cancer. The campaign’s motto is to “create for the cure” and this application was one way to do this. In the first five months, nearly 120,000 pink crayons were shared between Facebook friends. Read More

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